‘The Guinness Experience’ in 4 buildings & yard, Seven Dials

Licence applications have been submitted to Westminster City Council for the development around Old Brewers Yard, Shelton Street, Neal Street, Mercer Walk and Langley Street.  The deadline for comments is 11th April.

(A Planning application has also been submitted but is not yet validated or published, so we will update about this separately.)

The uses proposed for various building areas are:

Part of development Address People seated / standing Existing use Proposed use
Old Brewers Yard 28 Shelton St. 100 / 200 Service yard Public semi open-air bar, open to all.
Langley St basement 5 Langley Street 130 / 250  Bar with entertainment Private events.
Restaurant building 28-32 Shelton St. 337 Offices Restaurant uses and private events, including 6th floor open terrace area.
Brewery building 1 Mercer Walk 220 H&M shop Pre-booked tours & private events with some sale of beer for consumption away from the premises.
Retail shop 15 Neal St. 15  Tea House Sale of beer for consumption away from the premises.
Total people: 802 / 1,022



Trial of proposed traffic changes in Covent Garden

Camden and Westminster have been working together for some time on a plan to reduce through traffic in Covent Garden including Seven Dials.  A proposal for a trial scheme was published here recently, and they are inviting feedback until 13th September via this form.  They are now offering drop-in sessions, too, to answer people’s questions.  These are on Tuesday 7th September & Thursday 9th September, 5.30pm to 7.30pm at 41-42 King Street, Covent Garden.

CGCA is broadly supportive of the proposals, but that doesn’t mean that we don’t still have quite a few questions ourselves.  We are happy to see that the manned ‘Covid gates’ on Seven Dials will be removed so that legitimate traffic can get through, and the reversal of the North part of Mercer Street to try to reduce the traffic jams that used to plague that area (if you have forgotten how bad it was, see some footage here).  We are not so keen on elements of pedestrianisation in Westminster streets, and have questions about some of the routing.

Residents have been asking us if we can we can explain some more about the rationale for the changes.  Based on a number of discussions with Council Officers and the Traffic Consultants for the scheme, we have set out our understanding along with our outstanding questions here.

We also marked up their map below, to show the existing arrangements more clearly versus what changes are proposed.  For a larger version, please click here.

If you would like to know any more about the CGCA’s views on the scheme please email your questions to licensing@coventgarden.org.uk.

‘Save Museum Street’

Campaign against demolition & monstrous development.

Campaign for refurbishment and sensitive redevelopment.


We couldn’t really do better than this simple, and oh so chillingly relevant, poster from our 1970’s campaigns.

A new office block proposed to replace Selkirk House would be over 80 metres tall – 70% as high as Centrepoint, and many times more bulky.  Standing a short distance from the British Museum it would tower over our narrow streets and be seen from the capital’s most precious conservation areas in places like Bloomsbury Square, Seven Dials and Lincoln’s Inn Fields.

Covent Garden Community Association, Bloomsbury Association and many auspicious organisations have joined with local residents and businesses to urge the developers to think again.  Take a look at our campaign brochure and get involved.

The developers’ impressions of the main building from various angles.

Our friends at Save Bloomsbury summarised the situation brilliantly with their initial article and an update.

The Guardian published an article on 24th July which cites this destructive scheme at its conclusion, in the context of history’s continual struggle between people who know and love the place where they feel they belong versus those who come in wanting to change it forever.

There is so much that we believe is wrong with the proposed scheme, not just to demolish Selkirk House but to develop an entire block of buildings between High Holborn and New Oxford Street – sheer lack of sympathy with its surroundings, overshadowing, under-provision of housing, no public space, 4 years of works & congestion, the environmental abuse of demolition instead of refurbishment, an ugly blot on views from many beautiful parks and squares,  a new cut-through that is likely to attract crime, the busy ongoing servicing needs of a big mixed-use site at all hours, and paving the way for a cluster of high buildings in this historic area.

Selkirk House, which was built as Trusthouse Forte’s HQ in 1968 and later became a Travelodge, is already out-of-place.  But with some TLC and a new finish it would be so much better than this collossus.

Please click here for information on how you can help us fund our defence against the scheme.  And the developers, Labtech, have put up a website to publicise the proposals.

An extensive objection has been submitted by a coalition of groups including CGCA, which outlines the many problems with the scheme.  CGCA has also submitted an individual objection.

Comments can be addressed to Planning@Camden.gov.uk quoting application ref. 2021/2954/P.

Victory for the Odeon, Shaftesbury Avenue

Congratulations to everyone who supported the campaign to preserve what was the Saville Theatre.  To locals who appeared as CGCA’s witnesses and gave evidence in the first days of the hearing.  And to the many people who attended the proceedings whose presence was important to show the extent of local interest.

The Beatles at the Saville Theatre in 1965 after collecting their MBEs.   Sadly, the murals are lost.

Special thanks go to the CGCA’s own volunteers who led the campaign, and to our two expert witnesses who also donated their time.

Paul Velluet, the architect and great friend of Covent Garden who cut through the legal nit-picking to focus everyone on the harm to the unspoiled building and its legacy.

And Jane Palm-Gold, our local historian who brought to life the cultural legacy of the venue.


Programme for the first show at the Saville Theatre in 1931 – hardly changed on the outside as the Odeon we see today.

All this strengthened our cause for ‘conservation’, rather than the ‘gut and stuff’ job that our team felt better described the destructive proposals, even if they hadn’t included several hotel floors of shiny glass being plonked on top of this Art Deco gem.

Details of what was proposed are here.

The Inquiry hearing was a bit of a marathon in the end – stretching from early December right into January, but hopefully it was worth the effort.

The planning inspector’s report and judgment is at this link.

CGCA is submitting information to Historic England to expand the listed building description for a better defence against unsympathetic development proposals in the future.


Keep calm and carol on!


We may not be having the usual CGCA extravaganza and party, but the only Silent Night in Covent Garden will be the one we sing in St. Paul’s churchyard this weekend.


Please join other Covent Gardeners and visitors for carols, choir and mulled wine on  Saturday 12th and Sunday 13th December, with 2 sessions each day: 1.15-2pm and 2.15-3pm.


Save the Odeon, Shaftesbury Avenue as a theatre or cinema

CGCA is presenting a case at the Planning Appeal starting in December 2020, and there  is a lot of interest in what happens.

Plans for a hotel would add 3 extra floors

Local people are against this beautiful listed building being turned into a hotel with 3 modern floors on top, an extra basement and a roof terrace.

We believe that the plans would ruin the building and badly affect those living behind.  The extra height would also cut off much of The Phoenix Garden’s sunlight.  The plans are on Camden’s website here, along with our evidence documents.

The building used to be the ‘Saville Theatre’ and its exterior is an unspoilt gem of 1930’s architecture.  You can see what it was like in its glory days at the theatre history website here.  It narrowly missed destruction in World War II, and continued to thrive until 1970 when it became a cinema.  It was also famous for its weekend gigs, started by Brian Epstein when he was managing the Beatles, where everyone from The Who to Jimi Hendrix and Pink Floyd performed.  We have put together a short video montage that you can see here.

The Saville Theatre in 1958

Well-known theatre owners would be prepared to buy the building and turn it back into a theatre with minimal alteration and full refurbishment.  The current owner of the building is Haim Danous (founder of Thai Square restaurants), and we thought he would be keen to take up their offers, but he is pressing on with plans for a hotel with restaurants and bars instead.  Camden council rejected his plans in 2018, but he is appealing to the Planning Inspector – which means that we need to put up a renewed and stronger fight to keep this last theatre in the West End. Or leave it as a cinema, which serves us well.

Please feel free to register to attend the Appeal inquiry and listen to some of it, and even to speak.  Several local people and experts will appear as our witnesses, but that doesn’t stop others from adding their voices.  The inquiry is being held online from 1st December to 18th December, and 5th to 6th January .  Issues relating to residential amenity are on the agenda for the first two days.

Please drop an email to info@CoventGarden.org.uk if you would like details of how to register, or call Amanda at CGCA on 07957 388801. (more…)

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